Meet Them Where They Are
Yesterday I popped my earbuds in and turned on my podcast player while I took my dog for a walk. One of the podcasts I listened to was the Shifting Our Schools Podcast Episode 46: Teaching a Media First Generation. There was a lot to think about in this episode, but what resonated with me was that we need to reach the community the way they like to be reached. Until recently, I was of the mindset to have one or two places where the community (or students) can get information. In the past when I formulated that thought, there weren't the tools needed to create a "wide net" strategy. Now, with If This Then That (IFTTT), it is easier than ever. So really, there is no reason to not cast a wider net. Every school I have been at has had a Facebook page. I haven't followed any FB pages of the schools I have worked for, and I have wished the schools were on Twitter (one was heavily on Twitter, one light, and the other is not). Since I am a Twitter user, I found i...